Master’s program MA Marketing Communication

Cross-media Marketing Communication

MA / online / English / 3 Semester
UAS Burgenland
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Independent of time & place
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Independent of time & place
EUR 8900,-

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3 Semester /
Master of Arts (MA)

Cross-media Marketing Communication

Do you want to deepen your knowledge of cross-media marketing communication and increase your career opportunities?
Would you like to study independent of time and place and decide for yourself how much time you want to spend on your continued education?
Does your professional experience leave you with the feeling that you cannot learn anything new in a bachelor’s degree programme?
Would you still like to round off your expertise academically and thus improve your professional standing?
Have you already completed a degree in marketing and now find yourself in the communications and marketing industry and urgently need more expertise in the field?
Are you looking for an interdisciplinary study programme that merges the know-how of various institutes and many years of experience?
And all this in combination with individual support? Then, the online master's program MA Marketing Communication in the specialization Cross-media Marketing Communication is right for you!


Program for academic education according to § 9 FHG as amended. The UAS Burgenland reserves the right to make changes.

You are taking interest in this master’s program? To be successfully admitted, you must meet the following qualification profile:

  • an internationally recognised domestic or foreign academic degree from a university (at least equivalent to a bachelor’s degree) OR
  • an equivalent qualification1 to be determined by the programme director based on:
    • a university entrance qualification and at least five years professional experience OR
    • completion of an expert course/diploma course (e.g. university course, course for further education at a university of applied sciences or course of university character) to the extent of at least 60 ECTS and at least three years of professional experience OR
    • completion of a standardised written entrance examination, at least five years of professional experience and a minimum age of 21

Thank you for taking interest in our academic programs! We look forward to your application for the master's program MA Marketing Communication with the in-depth specialization Cross-media Marketing Communication. The admission process starts after all required documents have been submitted. The admission office checks if the application meets the requirements within two weeks’ time. The final decision lies with the program director.


Apply Online

Next start:

Start now! It's a distance learning program, you aren't bound to any fixed semester times or time limits.


You determine the pace of your studies. The minimum duration of study is 3 semesters (approximately 18 months).

The master's program MA Marketing Communication in the specialization Cross-media Marketing Communication is structured along three stages.

In stage 1 you will complete three modules with general marketing and communication contents. In this level, you will also find the module 'Scientific Writing and Empirical Social Research'. This is a module, in which we introduce you to literature-based and evidence-based work and thus lay a good foundation for the work that is to be done in subsequent modules.

In stage 2 we deal with the everyday practice of cross-media marketing communication. This includes working with text, images and video, as well as event communication, integrated communication, public relations and the practical field of marketing communication in general. In the communication campaign and design module, you have a choice of telelearning units under the guidance of a trainer that lets you create your own cross-media communication concept. A task, that can also serve you as showpiece for job applications.

In stage 3, we place a strong focus on the future. We separate image-oriented from sales-oriented marketing communication to bring them together again in a cross-media approach reflecting the trends of marketing communication. Reputation and crisis communication as high art of communication professionals, as well as law and ethics for the communications industry pave the way for you to become a senior consultant.

The seminar for the master's thesis is assigned to stage 3, because at this point you should already have completed some modules to choose a suitable topic. You are however free to decide when you want to start the seminar. You start the seminar whenever you have an exposé to present. Simple register for an online seminar appointment. According to our motto: Study whenever you want!

You conclude the modules with the elaboration of a module task. An exception to this is the legal module, which concludes with an online examination. The fourteen elaborations comprise between seven and fifteen pages. Only the communication concept is a somewhat longer task. You can edit all content whenever and wherever you want. In the design and master's thesis modules, you have three online seminar appointments each. Also, here you can choose the date and participate from wherever you want. The only thing you need is stable internet access.

In total, fourteen tasks, a test, a master’s thesis and a master’s examination separate you from your degree.

This program consists of 15 modules. At the end there is the master's thesis and an oral exam.
ECTS credits express the estimated time the individual typically needs to complete their individual courses, modules, etc.. One ECTS credit represents around 25 actual hours of student workload. Hence, this program represents an actual student workload of at least 1,500 hours.
Stage Modules ECTS
Stage 1 (10 ECTS) Scientific writing and empirical social research 4
Marketing basics 4
Basics of communication 2
Stage 2 (18 ECTS) Integrated communication management 2
Practice area marketing communication 2
Event communication 2
Text and visualisation 4
Public relations 4
Communication campaign and design 4
Stage 3 (18 ECTS) Image-oriented marketing communication 4
Sales-oriented marketing communication 4
Current trends in marketing communication 2
Reputation management and crisis communication 2
Law and ethics for the communications industry 4
Seminar for the master‘s thesis 2
Final assignment Master's thesis 14
  Total 60
Program for academic education according to § 9 FHG as amended. The UAS Burgenland reserves the right to make changes.

How do you get your study materials for you master degree at eLearning Academy? It's simple! The learning platform is your central study hub. Here you'll find a short introduction of our learning platform.

Online Campus

For even more information join the eLearning Academy info webinar with course manager Anria Brandstätter (anria.brandstaetter(at) The webinars start at 7.30 pm and lasts about an hour. Register now.

Content of the webinar:

  • General introduction to the online master's program MA Marketing Communication.
  • Course of studies: from enrolment to examination
  • Contents of the modules: from the marketing basics to the master's thesis seminar
  • Insight into working with the Moodle learning platform: learning, communicating, collaborating
  • Your questions

In order to complete succesfully a master's thesis – a scientific thesis worth 14 ECTS (which corresponds to 14*25 working hours) is required.

The completion of a master’s thesis serves as a proof of the student’s ability to work independently on a topic of their own choice while using scientific methods. The master’s thesis can be written within the framework of the student’s entrepreneurial activity, thus making the process of finding a topic and collecting data a lot easier in most cases.

Students writing on the master’s thesis are provided with an academic supervisor. Students may complete their thesis within a six-months period starting from the date of the concept’s approval.

Students must submit their master’s thesis electronically and a there will be a plagiarism check. The master's thesis is assessed by the supervisor and the program director as second supervisor.

Academic degree awarded by the UAS Burgenland

The University of Applied Sciences (UAS) Burgenland awards successful graduates the academic degree 'Master of Arts in Marketing Communication' (abbreviated to 'MA' or 'M.A.').

The online master's program MA Marketing Communication in the specialization Cross-media Marketing Communication Internationa is a program for academic education in accordance with § 9 FHG (Federal Act on University of Applied Sciences Studies Act) as amended. The academic title 'Master of Arts in Marketing Communication' (abbreviated to 'MA' or 'M.A.') awarded according to Austrian law by the UAS Burgenland, is internationally recognized and can be used in all official documents.

The course fee is EUR 8,900,- (plus ÖH fee) and covers 24 months (four semesters) of study. For each additional semester there are additional costs of EUR 290,-.

Read the terms & conditions

Please check this with your financial legal representative or tax authority.

Academic director:

Prof.(FH) Mag.a Bettina Schauer-Frank

Lehrgangsleitung & Stellvertretende Vorsitzende des Kollegiums

Telefon: +43 57705-5121
E-Mail: bettina.schauer(at)

In co-operation with
eLearining Academy

eLearning Academy for Communication GmbH
Thomas-A.-Edison-Straße 2 
7000 Eisenstadt
E-Mail: office(at)

Your contact:

Mag.(FH) Anria Brandstätter, MA
Telephone: +43 5 7705-5112
E-Mail: anria.brandstaetter(at)